TITLE

CUP NOT OVERFLOWING

AUTHOR(S)
Clarke, Steve
PUB. DATE
July 2006
SOURCE
Daily Variety;7/11/2006, Vol. 292 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the 2006 World Cup soccer tournament has provided a boost only to certain television advertising markets. Areas where football has made a greater impact include Belgium, France, the Netherlands, Malaysia and South Korea. The World Cup has had very little impact on the ad market in host country Germany. Media services agency ZenithOptimedia has predicted a 6.1% growth in global advertising spending in 2006.
ACCESSION #
21540647

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics