TITLE

Cup ratings a real kick

AUTHOR(S)
James, Alison; Vivarelli, Nick
PUB. DATE
July 2006
SOURCE
Daily Variety;7/11/2006, Vol. 292 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the record ratings posted by the U.S. and overseas television coverage of the 2006 World Cup soccer championship. Italy's victory over France in the final drew 84% of the audience in Italy to their television sets, gluing more 23 million to pubcaster RAI. About 22.1 million French viewers watched the final match on commercial web TF1. Initial estimates show ABC's coverage averaging about 12 million viewers in the United States.
ACCESSION #
21540596

 

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