Cup ratings a real kick

James, Alison; Vivarelli, Nick
July 2006
Daily Variety;7/11/2006, Vol. 292 Issue 5, p1
Trade Publication
The article focuses on the record ratings posted by the U.S. and overseas television coverage of the 2006 World Cup soccer championship. Italy's victory over France in the final drew 84% of the audience in Italy to their television sets, gluing more 23 million to pubcaster RAI. About 22.1 million French viewers watched the final match on commercial web TF1. Initial estimates show ABC's coverage averaging about 12 million viewers in the United States.


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