Tedium-battling businesses use online motivational games

Davolt, Steve
July 2006
Employee Benefit News;Jul2006, Vol. 20 Issue 9, p16
This article focuses on the online computer games developed by Snowfly which are designed to motivate employees and improve workplace performance. A description of random intermittent reinforcement is provided. Snowfly was founded by Brooks Mitchell, who had used his background in behavioral science to develop human-resource applications. A brief background about Mitchell's career is presented. Several clients of Snowfly are identified.


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