Bravo Fashions Mobile, Interactive 'Runway' Fare

Brown, Karen
July 2006
Multichannel News;7/10/2006, Vol. 27 Issue 27, p17
Reports on the addition of a mobile and interactive content to the reality television program "Project Runway" of Bravo television network. Text messages sent to the viewers during the broadcasting of the program; Overview of the Adopt a Character promotion of Bravo; Details of Bravo's strategy to expand its programming beyond television.


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