TNT to Drive NASCAR Digitally

Reynolds, Mike
July 2006
Multichannel News;7/10/2006, Vol. 27 Issue 27, p16
Reports on the plans of Turner Sports New Media for the television coverage of NASCAR stork car race. Options exercised for the operation of NASCAR.com; Newmedia distribution opportunities for the programmer obtained by Turner; Terms under the agreement for operating NASCAR.com; Household rating of Turner for seven Nextel Cup races in 2005.


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