TITLE

After Lance, Tour Ratings Lag

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2006
SOURCE
Multichannel News;7/10/2006, Vol. 27 Issue 27, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the erosion of the rating of the television coverage of Outdoor Life Network (OLN) on the 2006 Tour de France. Reasons for the rating decline; Strategy of OLN to attract cycling fans to watch the coverage; Grand prize of the sweepstakes launched by OLN.
ACCESSION #
21522456

 

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