After Lance, Tour Ratings Lag

Haugsted, Linda
July 2006
Multichannel News;7/10/2006, Vol. 27 Issue 27, p12
Reports on the erosion of the rating of the television coverage of Outdoor Life Network (OLN) on the 2006 Tour de France. Reasons for the rating decline; Strategy of OLN to attract cycling fans to watch the coverage; Grand prize of the sweepstakes launched by OLN.


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