Barefoot Books Hoping to Maintain Online Sales of 20%

July 2006
Book Publishing Report;7/10/2006, Vol. 31 Issue 26, p5
Trade Publication
The article reports on the growth of online sales of Barefoot Books Inc., a children's picture book publisher in Cambridge, Massachusetts. Barefoot owner and co-founder Nancy Traversy stated that the online sales of the company in 2005 reached about 20 percent and its revenue totaled $5.5 million. She indicated that the company has been trying to enhance its electronic-commerce business and focused mainly on selling in independent stores, gift shops, museum stores, and art galleries.


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