Barefoot Books Hoping to Maintain Online Sales of 20%
- Making a Life in Books. Gill, Jennifer // Working Mother;Jul/Aug2004, Vol. 27 Issue 7, p32
Profiles Nancy Traversy, co-owner of Barefoot Books in Cambridge, Massachusetts, which published imaginative children's books. Family background; Accounting career; Growth of her business.
- How I Did It. Buchanan, Leigh // Inc.;Nov2006, Vol. 28 Issue 11, p112
The article presents information on Barefoot Books, a company that commissions and publishes children's books. The $6.5 million company was founded by Nancy Traversy and Tessa Strickland in 1993. Barefoot releases ancillary products that include puppets, puzzles and compact discs. Traversy runs...
- Two Decades at Barefoot Books. Rosen, Judith // Publishers Weekly;1/9/2012, Vol. 259 Issue 2, p14
The article presents the company profile of Barefoot Books Inc. in the U.S. It mentions that the company sold books through direct mails to its customer in Great Britain. It mentions that the company publishes color picture books, board books and illustrated stories for the readers of middle...
- Back to the Future for Barefoot Books. Rosen, Judith // Publishers Weekly;11/6/2006, Vol. 253 Issue 44, p20
The article focuses on the market performance of Barefoot Books. The company is experiencing a softening picture book market, high returns in the U.S. and an ailing book business. From 2004 to 2005, the Stallholder business of the company grew 70%. President and CEO Nancy Traversy projects that...
- Finding new routes to new customers. Hanson, Sarah // Director;Sep2005, Vol. 59 Issue 2, p30
Describes the marketing strategy adopted by Nancy Traversy, CEO and co-founder of children's book publisher Barefoot Books. Brief history of the business; Attributions to the success of the company; Involvement of celebrity endorsement in her marketing strategy.
- the well-considered book: taking care of business. // ForeWord Reviews;Fall2012, Vol. 15 Issue 4, p16
An interview with chief executive officer (CEO) Nancy Traversy and ediotr-in-chief Tessa Strickland of Barefoot Books Inc. is presented. Traversy and Strickland says that their children are their inspiration in establishing Barefoot. They say that they care about every aspect of the books they...
- David vs. Goliath. Pofeldt, Elaine // Fortune;11/18/2013, Vol. 168 Issue 8, p34
The article discusses how a small bookseller, a web-software provider and a temp-hiring app can rock big companies. Publisher Nancy Traversy pulled her publishing house Barefoot Books out of national store chains and sold her books via partnerships with companies like Lakeshore Learning. Jeff...
- Barefoot Books on the Move. Rosen, Judith // Publishers Weekly;2/26/2001, Vol. 248 Issue 9, p34
Focuses on the corporate reorganization initiative of the British publisher Barefoot Books for 2001. Increase in the company's staff in Boston, Massachusetts; Closure of its office in London, England; Details on the reorganization strategy to be employed.
- Barefoot in Cambridge. Rosen, Judith // Publishers Weekly;8/6/2001, Vol. 248 Issue 32, p25
Reports on the completion of the first phase of the reorganization of Great Britain-based children's book publisher Barefoot Books which began in May 2001. Relocation of offices to Cambridge, Massachusetts; Executives who were hired for the United States offices.