Cray, Andy
June 2006
Campaign;6/30/2006, Issue 26, p39
Trade Publication
The article presents information on the author's opinion on several recent advertisements. The Lurpak perfect breakfast trial kit reveals a croissant, a package of butter, a pot of Bonne Maman jam and minimalist knife. According to the author the promotion offers the chance to win breakfast at a top European hotel. He feels that the Digital UK advertisement, encouraging viewers to prepare for the move to digital TV, grabs the attention by interrupting another advertisement a few seconds in. According to him the HSBC golf execution celebrates the fact that no two golf swings are the same and delivers the link to the main campaign.


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