Henry, Steve
June 2006
Campaign;6/30/2006, Issue 26, p38
Trade Publication
The article presents information on the author's opinion on several recent advertisements. Lurpak has sent though a croissant, a pot of jam and a pat of its excellent product. It is part of some promotion about winning breakfast in a luxury hotel. The author congratulates the marketing team but feels that the idea needs to be bigger. He said that the character called "Digit Al" in Digital UK's new advertisement annoys him. According to him, HSBC's new advertisement was beautifully shot, funny, and engaging.


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