TITLE

RACE RELATIONS

AUTHOR(S)
Gray, Rob
PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on issues related to the featuring of ethnic minorities in British advertisements. In the 1950s and 1960s, the only black or brown faces in British advertising were to be found on the side of Marmalade jars. However, now ethnic minorities feature in advertisements for everything from crisps to banks, whether it is Walkers borrowing from Bollywood or the dulcet tones of singer Howard Brown in the advertisements-cum-musicals for Halifax Bank of Scotland PLC. Trevor Robinson, founder and creative director of Quiet Storm, believes that the industry is out of keeping with a country that is changing fast.
ACCESSION #
21507845

 

Related Articles

  • Halifax extends ad reach with 'Howard' microsite. Dillabough, Chris // New Media Age;1/16/2003, p14 

    Focuses on an entertainment-focused microsite launched by the Halifax Bank of Scotland as an extension of its television advertisement featuring an animated version of Howard Brown, its singing bank manager. Benefits of visiting different rooms in the home page; Promotion of the microsite; Plan...

  • DLKW rolls out Halifax work. Beer, Rebecca // Campaign;4/24/2003, Issue 17, p7 

    Lund Knox Warren & Partners is planning for the introduction of a girl band and a boy band alongside the Halifax Bank of Scotland's bespectacled employee, Howard Brown, to front its summer campaign. The 60-second and 40-second commercials to promote the bank's range of personal loans break on...

  • Breaking through the clutter. Nuiry, Octavio Emilio // Hispanic;Sep1997, Vol. 10 Issue 9, p40 

    Reports on innovative advertising targeting Hispanic Americans. Anheuser-Busch Corp.'s use of Anglo pitchmen in television commercials directed at Hispanics; Promotion by boxer Oscar de la Hoya of `Salud, Respeto, Control'; Advertising for beer.

  • Ads are failing to reflect ethnic diversity in UK. Darby, Ian // Campaign;4/22/2011, Issue 16/17, p2 

    In this article, the author discusses the failure of the advertising campaigns to reflect ethnic minority group diversity in Great Britain.

  • Urban decay. Franklin, Clifford // Advertising Age's Creativity;May99, Vol. 7 Issue 4, p6 

    Comments on the mis- and under-representation of minorities in advertising in the United States. Criticisms against mainstream advertisers' excuses on why they fail to understand minority advertising; Failure of minority advertising to evolve with its audience.

  • HAT to compile ads featuring non-white people for research. Tylee, John // Campaign (UK);10/5/2001, Issue 40, p8 

    Reports the initiative of History of Advertising Trust to compile advertisements featuring minorities for research purposes in Great Britain. Use of the collected items for sociology studies; Appeal of the organization to advertisers for the release of past works.

  • Ethnic groups not reflected in TV advertising. Cassidy, Anne // Campaign;4/22/2011, Issue 16/17, p1 

    The article reports on the low representation of actors from ethnic minorities in television (TV) advertising campaigns in Great Britain in 2010.

  • Double Standard. Goldrich, Robert // SHOOT;07/23/99, Vol. 40 Issue 29, p4 

    Comments on the double standard in commercials in the United States in relation to their television/cable counterparts. Examples of advertisements that have been pulled off the air due to bias; Issue on the major networks' refusal to put minorities in lead roles; Assertion on the need for the...

  • A rainbow of cultures beckons advertisers. Moore, M.H. // Adweek Western Edition;7/10/95, Vol. 45 Issue 28, p4 

    Reports on the launching of a series of advertisements for MCI Communications aimed at the Asian Indian population in the United States. Increasing recognition on the role of the growing minority communities to business; MCI as one of the most active companies in taking a multicultural approach...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics