June 2006
Campaign;6/30/2006, Issue 26, p23
Trade Publication
The article focuses on the views of advertising critic Noel Bussey on Leo Burnett's latest spot for Samsung Electronics Co. Ltd., starring soccer player Joe Cole. According to Bussey, it genuinely comes as a nice surprise when an advertisement starring a soccer player is actually watchable. Burnett's spot has given Cole a nice idea to work with and he definitely rises to the occasion. The advertisement was written and art directed by Ed Morris and Trevor Webb, and directed by Sam Cadman at Rogue Films.


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