French Connection can learn from M&S success

June 2006
Campaign;6/30/2006, Issue 26, p20
Trade Publication
The article focuses on issues related to French Connection Group PLC. It seems only a moment ago that French Connection was the darling of the retail sector, a nimble player that could run rings around a staid old has-been such as Marks & Spencer Group PLC. Now the roles seem to have reversed. At Marks & Spencer, a vastly improved product range promoted via stylish and consistent brand advertising resulted in a 35 percent profits leap to £751 million last year. The contrast with French Connection could hardly be more stark. It has suffered a miserable year in which its profits have more than halved as shoppers have grown tired of the brand.


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