Cream of the crop from the Cannes Festival

June 2006
Campaign;6/30/2006, Issue 26, p18
Trade Publication
The article focuses on the views of several advertising executives, who acted as jurors in a recent advertising festival in Cannes, France, on their judging criteria, their frustration at their favorites not winning the Grand Prix and how Great Britain work could compete better. Rosie Arnold, creative director, Bartle Bogle Hegarty, said that a lot of commercials this year seemed to feature the world's greatest soccer players. Charlie Makin, chief strategic officer, BLM, said that the Australian Lynx campaign that won the Grand Prix was a great piece of integrated work.


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