TITLE

INSIDER'S VIEW US

AUTHOR(S)
Emhoff, Kerstin
PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author on the production of television commercials in the U.S. According to the author, there has always been a significant amount of jealousy among American producers regarding the British system of producing commercials, particularly the way Great Britain includes both the creatives and director from the beginning. The row between Bartle Bogle Hegarty Ltd. and the Advertising Producers Association concerning editing contracts comes as no surprise to U.S. producers.
ACCESSION #
21507828

 

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