Emhoff, Kerstin
June 2006
Campaign;6/30/2006, Issue 26, p17
Trade Publication
The article focuses on the views of the author on the production of television commercials in the U.S. According to the author, there has always been a significant amount of jealousy among American producers regarding the British system of producing commercials, particularly the way Great Britain includes both the creatives and director from the beginning. The row between Bartle Bogle Hegarty Ltd. and the Advertising Producers Association concerning editing contracts comes as no surprise to U.S. producers.


Related Articles

  • Director Nick Lewin does new math to add VW element. Garcia // SHOOT;07/02/99, Vol. 40 Issue 26, p12 

    Discusses a television commercial for Volkswagen, entitled 'Turbonium,' directed by Nick Lewin. Synopsis of the advertisement, which features the Beetle automobile; Details of visual effects provided by Manhattan Transfer; Role of production company X-1 Films and advertising agency Arnold...

  • Dir. Rob Luehrs Runs Into A Surprise For Nike. Goldrich, Robert // SHOOT;1/26/2007, Vol. 48 Issue 2, p17 

    The article describes a spot commercial for Nike titled "Shutter Speed," directed by Rob Luehrs. The director, who just signed with Reactor Films for spot representation, caught the attention of several notable production houses via a reel of spec work, including Nike's "Shutter Speed," which is...

  • Second nature. Suydam // SHOOT;03/07/97, Vol. 38 Issue 10, p44 

    Focuses on the collaboration between television commercial directors and editors. Impact of director-editor relationship on the quality of television commercial films; Director Marcus Nispel's partnership with editor Jonathan Del Gatto.

  • Fire and A Tornado Are Elements Conspiring To Top Chart.  // SHOOT;2/22/2013, Vol. 54 Issue 2, p7 

    The article focuses on the application of visual effects and animation in television commercials. It highlights the Visual Effects & Animation Top Ten Chart by the journal "Shoot" that lists top animated television commercials including "Fireman" by Tim Godsall for Axe/Lynx Apollo and "Vapor...

  • SEQUENTIAL PAYMENT, 'PREFERRED VENDORS': HAS IT COME TO THIS? Miller, Matt // Advertising Age;10/26/2009, Vol. 80 Issue 36, p10 

    The author offers opinions on television advertising and advertising agencies finance. He deplores practices by which advertising agencies pass on costs and financial responsibilities to the companies which produce and direct television advertising, particularly by delaying payment. Corporate...

  • CINCINNATI'S RED212 HITS ITS BOILING POINT. NEFF, JACK // Advertising Age;6/27/2011, Vol. 82 Issue 26, p8 

    The article focuses on the advertising agency Red212, based in Cincinnati, Ohio, which specializes in the production of television advertising. The agency was formerly owned by Procter & Gamble Co., which divested it in 2001. An increase of over 125 percent in revenue for the agency in 2010...

  • The TV ad-making dilemma.  // Advertising Age;7/11/1994, Vol. 65 Issue 29, p19 

    Comments on the trend towards producing lean, bare-bones television commercials. Effectiveness of smaller-budget productions; Implications of advertising agencies' acceptance of less is more philosophy; Reason for increase in average production costs.

  • Reactor Signs Director Rob Luehrs. Goldrich, Robert // SHOOT;1/26/2007, Vol. 48 Issue 2, p6 

    The article deals with the decision of director Rob Luehrs to sign-up with production company Reactor Films for exclusive spot representation. He exits his staff creative director post at Euro RSCG Tonic but will continue to be involved creatively in select projects for the agency on a freelance...

  • 12 MINUTES, 10 IDEAS THAT TRIED TO CHANGE TV AD TIME FOREVER. STEINBERG, BRIAN // Advertising Age;4/18/2011, Vol. 82 Issue 16, p12 

    The article examines television advertising presented in the 1990s and 2000s which altered the format of the traditional television commercial. Among the innovations considered are a five-second commercial for Internet industry firm AOL, television advertising for the chain store Home Depot...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics