TITLE

All play and no work

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of creative advertising in the 3G mobile technology. The technology provides several features in mobile phones such as email, Internet, video conferencing and music recording. The technology is also launching many other features in mobile phones which were unthinkable only a few years ago. The technology has also provided opportunities for the advertising industry with new forms of advertising being introduced such as mobile television advertising and viral advertising.
ACCESSION #
21507825

 

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