All play and no work

June 2006
Campaign;6/30/2006, Issue 26, p15
Trade Publication
The article focuses on the role of creative advertising in the 3G mobile technology. The technology provides several features in mobile phones such as email, Internet, video conferencing and music recording. The technology is also launching many other features in mobile phones which were unthinkable only a few years ago. The technology has also provided opportunities for the advertising industry with new forms of advertising being introduced such as mobile television advertising and viral advertising.


Related Articles

  • Universal kick-starts mobile viral ads. Pearse, Justin // New Media Age;10/27/2005, p1 

    This article reports on the launch of mobile viral advertising in Great Britain, with BoreMe Mobile as the service provider and film company Universal as the first brand to appear on the country's first true viral advertising service. Viral advertising has long been seen as a natural fit for...

  • The Iceberg Project: Defining the IP and Telecom Intersection. Raman, Bhaskaran; Wang, Helen J.; Shih, Jimmy; Joseph, Anthony D.; Katz, Randy H. // IT Professional;Nov/Dec1999, Vol. 1 Issue 6, p38 

    Describes the development of internet-based core beyond third generation cellular and personal communication services. Design goals; Functional architecture; Integrated communication services. INSETS: Design Goals.;An Architecture for Integrated, Wireless Services.;Supporting Anywhere, Anytime...

  • Phones.  // MediaWeek;9/10/2001, Vol. 11 Issue 33, pIQ4 

    Deals with advertising via cellular telephones. Information on the participation by an owner of two Subway sandwich shops in a wireless advertising trial; Importance of timing to the effectiveness of wireless commercials; Speculations on the attitude of consumers toward wireless advertising.

  • Unplugged. Mack, Ann M. // MediaWeek;09/18/2000, Vol. 10 Issue 36, p54 

    Discusses information on wireless advertising. Challenges facing advertisers; Strategies of advertising agencies; Issues on advertisements through cell phones.

  • Systematic review of communication technologies to promote access and engagement of young people with diabetes into healthcare. Sutcliffe, Paul; Martin, Steven; Sturt, Jackie; Powell, John; Griffiths, Frances; Adams, Ann; Dale, Jeremy // BMC Endocrine Disorders;2011, Vol. 11 Issue 1, p1 

    Background: Research has investigated whether communication technologies (e.g. mobile telephony, forums, email) can be used to transfer digital information between healthcare professionals and young people who live with diabetes. The systematic review evaluates the effectiveness and impact of...

  • Statistically Speaking.  // CRM Magazine;Sep2005, Vol. 9 Issue 9, p19 

    Presents statistics about consumers and business. Number of emails received by a mobile worker per day; Outlook on cell phone usage in airplanes; Increase in advertising spending of the pharmaceutical industry.

  • CHIEKO'S DIARY.  // J@pan Inc.;Oct2000, Issue 12, p8 

    Presents a diary concerning the services offered by an i-mode cellular phone in Japan. Chakumero or ring melody of i-mode phones; News reading via the i-mode phone; Drawbacks of sending e-mail messages through a cell phone; Station Explorer Clubmy service of i-mode; Mobile banking.

  • IN BRIEF.  // New Media Age;7/14/2005, p11 

    This article presents updates on trends in marketing and advertising as of July 14, 2005. The number of WAP pages viewed in the U.K. in May dropped slightly compared to March's figure, according to the Mobile Data Association (MDA). Latest figures show that 1.66 bn page impressions were viewed...

  • Teletext prepares for rollout of mobile portal before Christmas. Pearse, Justin // New Media Age;10/27/2005, p4 

    This article reports on the efforts of Teletext, one of the largest content providers across multiple platforms in Great Britain, to launch its mobile portal before the 2005 Christmas season, which would help address the growing issue of lack of advertising inventory on the mobile Internet....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics