June 2006
Campaign;6/30/2006, Issue 26, p14
Trade Publication
The article focuses on the views of the author on the recruitment of young people in the advertising industry in Great Britain. The industry cannot afford to be complacent about its recruits and the experience they have in the first years of work. To attract its fair share of top grads, the industry must ensure that new recruits are given challenging, involving things to do and repay their career choice with the best grounding that can be offered. WPP Group PLC runs an excellent programme for its recruits.


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