TITLE

Microsoft challenges modern myths

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information about an advertising campaign created by the advertising agency MRM Worldwide for Microsoft Corp. Many channel partners are unaware of the real value Microsoft can bring to their business. Microsoft wanted to engage these partners and present independent evidence to address current misconceptions that Windows is less robust, less secure and less reliable than open source alternatives. MRM Worldwide's strategy was to create an integrated campaign with a central theme of myths, linking Microsoft and open-source fallacies with well-known urban myths.
ACCESSION #
21507823

 

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