June 2006
Campaign;6/30/2006, Issue 26, p12
Trade Publication
The article presents news briefs related to mass media in Great Britain. British Broadcasting Corp. has launched a virtual-reality Web site www.secondlife.com, where users create their own virtual characters that drink, eat, sleep and buy products just like they do in the real world. The last two weekends have brought fantastic weather in the country, big games featuring England and more barbecues than ever before. So the Food Standards Agency's decision to bring back its old "sausages" commercial was well timed.


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