Craze's first year at MPG has brought a degree of success

Darby, Ian
June 2006
Campaign;6/30/2006, Issue 26, p10
Trade Publication
The article profiles Mark Craze, who joined Media Planning Group (MPG) a year ago as its managing partner. His appointment seemed to be an inspired move by the Havas-owned network as it bid to turn around its flagging fortunes in Great Britain. With one gesture, it reaffirmed its commitment to the British agency while acknowledging the need for big changes. Last week, one of MPG's largest British clients, ING Direct, called a review. MPG also failed to capture the £9 million Waitrose Ltd. business, which went to Manning Gottlieb OMD.


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