TITLE

Craze's first year at MPG has brought a degree of success

AUTHOR(S)
Darby, Ian
PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Mark Craze, who joined Media Planning Group (MPG) a year ago as its managing partner. His appointment seemed to be an inspired move by the Havas-owned network as it bid to turn around its flagging fortunes in Great Britain. With one gesture, it reaffirmed its commitment to the British agency while acknowledging the need for big changes. Last week, one of MPG's largest British clients, ING Direct, called a review. MPG also failed to capture the £9 million Waitrose Ltd. business, which went to Manning Gottlieb OMD.
ACCESSION #
21507819

 

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