Should we care about Cannes?

Reid, Alasdair
June 2006
Campaign;6/30/2006, Issue 26, p8
Trade Publication
The article discusses issues related to the performance of British advertising agencies at the Cannes Media Awards. Simon Francis, the managing director of OMD Europe, says that British agencies should take Cannes more seriously--but, of course, that's not to say that they would win. Sue Unerman, the MediaCom Corp. chief strategy officer, says that whereas in Great Britain there's more emphasis on long-term strategic work, that's likely to be marginalized at Cannes, where there's a greater likelihood that drastic step-change ideas will be awarded.


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