TITLE

Mediaedge:cia wins Nintendo UK media

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Nintendo Co. Ltd. has handed its £5.5 million British media planning and buying business to Mediaedge:cia following a competitive pitch. The WPP Group PLC-owned agency won the account from the incumbent, Starcom. Mediaedge:cia's appointment is part of a wider global review by Nintendo, which also includes a review of the creative account. The Japanese video games giant currently uses Publicis Groupe SA agencies to handle its creative account, with Leo Burnett handling the business in the British market.
ACCESSION #
21507812

 

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