Farm and Leith to merge

Barns, Emma
June 2006
Campaign;6/30/2006, Issue 26, p6
Trade Publication
The article reports that Cello Group has moved to strengthen its struggling Leith London Corp. agency with the acquisition of Farm Communications. The deal, made for an undisclosed sum, will see a full merger of the two agencies. Farm's £17 million in Great Britain billings will compensate for Leith's loss of Carling, its biggest client, earlier this year. Farm's and Leith's client lists will be combined under one agency roof. These include smile.co.uk, Smart, the Central Office of Information, Paramount and Merlin Entertainments. The new agency will be headed by a merged management team formed from the two agencies.


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