TITLE

ING Direct kicks off £12m media review

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that ING Direct, the online savings bank, has called a review of its media planning and buying. The bank, which spent £12 million in 2005, according to Nielsen Media Research Inc., uses Media Planning Group (MPG)to handle planning and buying. MPG has held the account since ING Direct launched in 2003, backed with £25 million in marketing support. The AAR is handling the review process and MPG will repitch for the account. ING Direct's creative account will continue to be handled by VCCP.
ACCESSION #
21507810

 

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