C4 announces Freeview launch date for FilmFour

Davidson, Darren
June 2006
Campaign;6/30/2006, Issue 26, p5
Trade Publication
The article reports that Channel 4 has confirmed that its channel FilmFour will begin broadcasting free-to-air on July 23, 2006. The launch will be supported by Channel 4's biggest marketing campaign to date, with advertisements directed by the actor Kevin Spacey. The campaign, created by 4creative in conjunction with RSA Films, breaks on July 1, 2006. The television advertisements feature Ewan McGregor, Dame Judi Dench, Willem Dafoe and Christian Slater, among others. The activity starts with one week of subliminal blipverts, before the television advertisements break on July 7, 2006.


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