ASA raps Flora for ads' health claims

Barns, Emma
June 2006
Campaign;6/30/2006, Issue 26, p5
Trade Publication
The article reports that Flora is the second British brand in the past week to have been blasted for making bogus health claims in its advertisements. The Unilever PLC-owned spread has been asked to alter advertisements for its Pro-Activ margarine brand after the Advertising Standards Authority (ASA) ruled there was no proof behind its claims to lower cholesterol and keep blood vessels healthy. Bartle Bogle Hegarty Ltd. handles the account. The ruling comes days after the ASA upheld a complaint against a St Ivel milk brand.


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