Yahoo! hands carat media duties for launch of Answers

Davidson, Darren
June 2006
Campaign;6/30/2006, Issue 26, p3
Trade Publication
The article reports that Yahoo! Inc. has handed the £4 million media brief for the launch of its new search product, Answers, to Carat PLC following a two-way pitch against the incumbent on the main media business, OMD. OMD's position as the retained media agency on Yahoo!'s media planning and buying account is unaffected by the appointment. OgilvyOne will handle creative for the launch. Carat has been chosen to handle communications strategy, planning and buying across all media for Yahoo! Answers in Great Britain.


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