LMFM nets Emirates digital creative brief

Bannister, Larissa
June 2006
Campaign;6/30/2006, Issue 26, p3
Trade Publication
The article reports that Dubai, the United Arab Emirates-based airline Emirates Airlines has appointed Lean Mean Fighting Machine to its digital creative advertising account. The digital agency, which was handed the work without a pitch, will create a microsite and online advertising campaign to promote Ice (information, communication and entertainment), the airline's inflight entertainment system. The system offers passengers Internet access, e-mail and SMS, plus 500 channels of film, television and music. Clare Vaughan-Davies, the head of interactive at Emirates, said that Lean Mean Fighting Machine's award-winning creative use of the latest online techniques complements the Emirates philosophy perfectly.


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