TITLE

MediaVest takes on £5m GHD business

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that GHD, the haircare brand, has awarded its £5 million media planning and buying business in Great Britain to MediaVest Manchester following a pitch against three undisclosed agencies. Starcom has been appointed to handle media planning and buying in Europe, the U.S., Africa and Australasia. Starcom's parent company, Publicis Groupe SA, also has a minority stake in MediaVest Manchester. GHD, which stands for Good Hair Day and sells hair products from styling irons to shampoo, is preparing to promote the launch of its Thermodynamics range across television, press and cinema.
ACCESSION #
21507795

 

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