TITLE

AMV wins two Masterfoods ad briefs

AUTHOR(S)
Bussey, Noel
PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Abbott Mead Vickers BBDO Ltd. (AMV) has picked up two new briefs from Masterfoods. The agency has been handed the pan-European business for the company's petfood brand, Perfect Fit, and the domestic account for the confectionery brand Milky Way. TBWA\Paris previously handled the account for Perfect Fit, a petfood for both cats and dogs that is already available in most key European markets. AMV takes over all European advertising duties on the brand and will create a communications strategy for the petfood's launch in Great Britain.
ACCESSION #
21507793

 

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