AMV wins two Masterfoods ad briefs

Bussey, Noel
June 2006
Campaign;6/30/2006, Issue 26, p2
Trade Publication
The article reports that Abbott Mead Vickers BBDO Ltd. (AMV) has picked up two new briefs from Masterfoods. The agency has been handed the pan-European business for the company's petfood brand, Perfect Fit, and the domestic account for the confectionery brand Milky Way. TBWA\Paris previously handled the account for Perfect Fit, a petfood for both cats and dogs that is already available in most key European markets. AMV takes over all European advertising duties on the brand and will create a communications strategy for the petfood's launch in Great Britain.


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