AIS poised for £16m Abbey card account

June 2006
Campaign;6/30/2006, Issue 26, p1
Trade Publication
The article reports that Abbey National PLC is poised to appoint Archibald Ingall Stretton (AIS) to handle the £16 million direct marketing brief to relaunch its credit cards. AIS is understood to be the only agency left in the running after a pitch conducted by the AAR. Rapier was involved in a final shoot-out, while FCBi and Publicis Dialog were both eliminated at an earlier stage. The decision to relaunch Abbey's four credit cards was forced by the Abbey owner, Grupo Santander SA, which is moving the back-office operations of the cards in-house.


Related Articles

  • Archibald Ingall Stretton lands Open... task.  // Campaign;04/09/99, Issue 14, p5 

    Reports on advertising agency Archibald Ingall Stretton's landing the direct marketing task for the interactive television service Open. Partnership with agency Ogilvy & Mather; Shortlist of agencies for a media planning and buying agency.

  • Abbey £11m task stays in Tequila. Bowery, Joanna // Marketing (00253650);10/25/2006, p1 

    The article reports that Tequila\London has been reappointed by Abbey Bank for its £11m direct marketing account. Review of the bank started in August by AAR. The bank appointed Archibald Ingall Stretton to handle a project to relaunch its credit-card services. AAR has found that Abbey's...

  • Claydon Heeley and AIS fight for Dyson. Bussey, Noel // Campaign;2/16/2007, Issue 6, p1 

    The article reports that the advertising agencies Archibald Ingall Stretton and Claydon Heeley are competing for vacuum cleaner manufacturer Dyson Ltd.'s direct marketing account. Adam Roston, the head of marketing for Dyson in Great Britain, is overseeing the review, which is being handled by...

  • BMW seeks direct agency to handle hiked spend. Kemp, Ed // Marketing (00253650);2/21/2007, p5 

    The article reports that BMW AG is reviewing its British direct marketing account ahead of plans to boost its spend on the medium. The account is currently handled by the advertising agency Archibald Ingall Stretton, which won the business in 2002. BMW claimed to have recorded record global...

  • Agencies line up as RNIB calls DM pitch. Nettleton, Kate // Campaign;5/11/2007, Issue 19, p1 

    The article reports that charity organization Royal National Institute for the Blind (RNIB) seeks for a direct marketing (DM) agency in Great Britain. Although, the organization has already appointed Archibald Ingall Stretton (AIS) as its lead direct agency in June 2006, still the RNIB calls for...

  • Kitcatt Nohr scoops Waitrose account.  // Campaign (UK);10/6/2006, Issue 40, p6 

    The article reports that Kitcatt Nohr Alexander Shaw has been appointed by Waitrose Ltd. as its direct marketing agency. The move is being seen as a part of the Waitrose's plan to strengthen its position in the food shopping market in Great Britain. Kitcatt Nohr defeated the advertising agencies...

  • BETWEEN THE LINES.  // Campaign;4/8/2005, Issue 15, p40 

    This article presents news briefs related to the advertising industry in Great Britain. There have been plenty of rumours surrounding the mysterious Chris Clarke and his assault on the ad scene in Great Britain. Now Clarke has snapped up a significant stake in Soul and he is close to landing a...

  • UIA plans agency overhaul to attract partners. Brown, Curtis // Precision Marketing;6/11/2004, Vol. 16 Issue 32, p1 

    Reports on the plan of UIA Insurance, the specialist affinity insurer for the not-for-profit sector, for a direct agency review in Great Britain. Implementation of a new electronic commerce strategy; Aim of attracting broader range of partners; Involvement of the advertising agency Archibald...

  • Oxfam launches DM account review.  // Campaign;10/14/2005, Issue 42, p3 

    This article reports that Oxfam has kicked off its search for an agency to handle its £5 million direct marketing account after just 16 months with EHS Brann. It is informed that the charity has opened discussions with Abbott Mead Vickers BBDO Ltd., Archibald Ingall Stretton and Draft London...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics