TITLE

AIS poised for £16m Abbey card account

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Abbey National PLC is poised to appoint Archibald Ingall Stretton (AIS) to handle the £16 million direct marketing brief to relaunch its credit cards. AIS is understood to be the only agency left in the running after a pitch conducted by the AAR. Rapier was involved in a final shoot-out, while FCBi and Publicis Dialog were both eliminated at an earlier stage. The decision to relaunch Abbey's four credit cards was forced by the Abbey owner, Grupo Santander SA, which is moving the back-office operations of the cards in-house.
ACCESSION #
21507791

 

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