Beck's seeks direct marketing agency

Billings, Claire
June 2006
Campaign;6/30/2006, Issue 26, p1
Trade Publication
The article reports that InBev SA is hunting for a direct marketing agency to handle its below-the-line business in Great Britain for the beer brand Beck's. InBev is inviting a mixture of roster and non-roster shops to compete. Agencies on the InBev direct roster include BD Network, Draft London and Marketing Store. The incumbent, Arc Worldwide London, will not repitch for the account, owing to a conflict with Guinness PLC. The brief covers all of Great Britain below-the-line activity for Beck's, including retail, promotions, direct marketing and online.


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