Jonathan Glazer to direct next Sony ad

Hamilton, James
June 2006
Campaign;6/30/2006, Issue 26, p1
Trade Publication
The article reports that Jonathan Glazer is to direct the follow-up to Fallon's Sony "balls" advertisement. The script, which is believed to have been written by Juan Cabral, the creative behind "balls," uses fireworks and paint to illustrate the Sony Bravia LCD TV's ability to recreate true-to-life colours. Like its predecessor, the advertisement will eschew the use of computer-generated visual effects in favour of capturing a live event on camera. The advertisement will be only the second the award-winning Glazer has shot since completing his second feature film, "Birth."


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