Hawes, Jon M.; Foley, Linda M.
March 2006
Marketing Education Review;Spring2006, Vol. 16 Issue 1, p35
Academic Journal
This paper describes a teaching innovation we have been using in marketing education to build professional skills among our students. We call the innovation "Professional Activity Reports" and have used this menu-based experiential learning methodology in our Business Negotiations, Professional Selling, Industrial Marketing, and Sales Management courses. This paper explains the rationale, operation, and effectiveness of this flexible approach to student skill development.


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