TITLE

BETWEEN THE LINES

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents several news items related to marketing. Within hours of receiving a record £175,000 fine from Ofcom for breaching regulations on its Kiss FM station, Emap PLC hired Dave Lee Travis as a DJ on its cuddly Magic station. With the exception of outdoor, British agencies have not made a great showing at Cannes awards. But it is in the Cyber category that the shortfall is particularly evident. The two Cyber Lions went to Crispin Porter & Bogusky and droga5, with British agencies managing a solitary gold between them. Retailer French Connection is trying to reduce its budget for advertising.
ACCESSION #
21490892

 

Related Articles

  • HHCL/Red Cell wins Kiss brief from Mother.  // Marketing Week;5/27/2004, Vol. 27 Issue 22, p10 

    Reports on the summer campaign of HHCL/Red Cell for EMAP PLC-owed radio station Kiss 100 in London, England. Amount of the campaign; Target market; Total number of listeners of the station.

  • EMAP invests heavily in Magic awareness drive.  // Marketing Week;8/4/2005, Vol. 28 Issue 31, p16 

    Reports on the decision of EMAP PLC to increase its investment in marketing and programming of its radio brand, Magic in Great Britain. Factors influencing the company's decision; Significance of the increase in investment for the radio brand; Phases of major advertising campaigns which will...

  • Magic 105.4 set for £1m TV push.  // Marketing (00253650);5/2/2007, p9 

    The article informs that Emap PLC is running a £1m television advertising campaign to persuade consumers to switch to its Magic 105.4 radio station. The campaign, which is being overseen by Magic marketing director Nicola Thomson, uses the strapline "Lift your mood, change your tune." The...

  • HOTLINE.  // Campaign;5/16/2003, Issue 20, p5 

    This article presents several information related to various advertising agencies as of May 16, 2003. The company Emap PLC has decided to launch three national digital radio stations. The company Kia Cars has retained two companies Mustoes and Starcom to handle its creative and media accounts.

  • Nuns to star in Magic FM poster campaign.  // Campaign;06/01/2001, Issue 22, p7 

    Reports that advertising agency Mother has released its poster work for Emap's Magic FM radio station which features nuns.

  • Dummy fronts Kiss 100 TV burst. Watts, Jenny // Campaign (UK);10/20/2000, Issue 42, p6 

    Reports that a ventriloquist's dummy will be featured in Mother's television advertisement for Emap's Kiss 100 radio station. Features of the television advertisement; Theme of the advertisement; Tag line.

  • Station transformer. Lee, Jeremy // Marketing (00253650);6/21/2006, p22 

    The article profiles Nicola Thomson, marketing director at Emap PLC's radio station Magic 105.4. Thomson, 36, joined Magic last September as a marketing consultant and has been employed there full time since March 2006. During this period, Magic has shot up the rankings and, according to the...

  • Blanket coverage as fcuk extends its reach to radio. Murphy, Claire // Campaign;4/2/2004, Issue 14, p12 

    For a brand such as fcuk, which has managed to maintain its cool edge since the adoption of the fcuk campaign seven years ago, there is always the pressure of devising ways to keep it one step ahead of the marketing crowd. This summer, fcuk and its agencies, principally TBWA London for creative...

  • Emap Radio has launched websites for the five radio...  // Campaign (UK);02/26/99, Issue 8, p20 

    Reports broadcast firm Emap PLC's launching of websites for the five radio stations within the firm's Big City network in Great Britain.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics