Daubney, Martin
June 2006
Campaign;6/23/2006, Issue 25, p39
Trade Publication
This article presents the author's views about several advertisements. The 100-second spot for Boots, which focuses on British summer, is creatively magnificent. It is the funniest spot on television at the moment. Another advertisement "Finding Nemo," a fish-based creative, is on to a winner from the start. The humble fish is an underused creature in the advertising industry, but Orange has trumped it with this therapeutic slice of calm. Vauxhall Motors Ltd. is sending out oversized, starched black T-shirts as promotional devices which feature graphics of undergraduates taking part in silly extreme sports.


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