TITLE

PRIVATE VIEW CREATIVE

AUTHOR(S)
Roalfe, Mark
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the author's views about several advertisements. The first one is the spot for Boots Sunshop. It shows the British obsession with grabbing every second of their limited sunshine. The spot establishes the Boots Sunshop as the ultimate destination store for all summer health and beauty products, services and advice. To try to persuade people to buy the new Astra TwinTop, Vauxhall Motors Ltd. has decided to send out T-shirts with illustrations of surfers, climbers and boarders on it. But they could have some better idea. New web banners for MSN are animated in a really charming style. However, they are not able to convey their message clearly.
ACCESSION #
21490889

 

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