June 2006
Campaign;6/23/2006, Issue 25, p37
Trade Publication
This article presents information about new advertising campaigns. Real-life footage of people celebrating at birthday parties features in a new campaign by Sony Corp. to promote its Handycam camcorder. A team from Fallon London produced the commercials from 53 hours of film shot over a ten-day period. The Kenyan athlete Henry Wanyoike, who overcame blindness to become one of the greatest marathon runners, is the star of a new global TV branding campaign by Standard Chartered Bank. Virgin Mobile has added extra hype to the campaign promoting its Motor Mouth recharge vouchers by getting Australians to vote for the kind of commercial they most wanted to see.


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