June 2006
Campaign;6/23/2006, Issue 25, p34
Trade Publication
This article presents information about new advertising campaigns in Great Britain. Lynx is aiming to draw British men's attention away from football and beer for 60 seconds with a film full of girls in bikinis. Called 'billions', the new spot from Bartle Bogle Hegarty continues Lynx's 'spray more, get more' strategy. Bmi has launched a brand campaign created by Euro RSCG London to promote the airline's new cheap fares. The press and poster campaign aims to communicate both the airline's low fares and the fact that it is the second-largest airline in London, England. DDB London is inviting drivers to rediscover their senses with the launch of Volkswagen's new convertible.


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