Considine, Pippa
June 2006
Campaign;6/23/2006, Issue 25, p33
Trade Publication
This article focuses on the role of casting directors in advertising. Actors in advertisements have to make an impression in a few seconds. Some have that kind of face that very quickly communicates something. But people like that are quite rare. To make sure the casting in an advertisement is spot-on, it helps to have one of the best casting directors in town. One of the best reasons for using a casting director is that they know the big actors' agencies and some others besides. Although bigger budgets generally bring in better talent, experience helps to guarantee this. Casting directors get out a lot. Agents and actors leave them with no shortage of tickets to shows.


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