June 2006
Campaign;6/23/2006, Issue 25, p23
Trade Publication
This article presents the views of a reader Francesca Newland about a new spot for Weetabix Ltd. It is created by WCRS. Newland says that she is almost tempted to suggest the agency brings back the scarecrow that lost its scare. At least that commercial had something of the creative and strategic to it. This new work is little more than an infomercial. There is no creative idea--it pretty much just begs people to eat Weetabix with fruit every morning.


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