June 2006
Campaign;6/23/2006, Issue 25, p23
Trade Publication
This article presents the views of a reader Noel Bussey about Lynx advertisement, named as 'billion.' It is created by Bartle Bogle Hegarty Ltd. This takes the 'spray more, get more' idea and multiplies it by about a billion. The concept is simple, but the execution is huge and fantastically realized. With epic music and a stunning final shot, this spot will hit the target audience where it matters. It was written and art directed by Adrian Rossi and Alex Grieve.


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