TITLE

PICK OF THE WEEK

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the views of a reader Noel Bussey about Lynx advertisement, named as 'billion.' It is created by Bartle Bogle Hegarty Ltd. This takes the 'spray more, get more' idea and multiplies it by about a billion. The concept is simple, but the execution is huge and fantastically realized. With epic music and a stunning final shot, this spot will hit the target audience where it matters. It was written and art directed by Adrian Rossi and Alex Grieve.
ACCESSION #
21490880

 

Related Articles

  • PRIVATE VIEW CREATIVE. Paterson, Ewan // Campaign;7/7/2006, Issue 27, p38 

    The article comments on several advertisements of Virgin Casino, Vodafone Group PLC and Lynx. It is viewed that the target audience of the Lynx advertisement is not women. The advertisement is created by Bartle Bogle Hegarty Ltd. and written by Adrian Rossi, Alex Grieve. The advertisement is...

  • LYNX COMMERCIAL.  // Creative Review;Apr2003, Vol. 23 Issue 4, p83 

    Focuses on the television commercial for Lynx created by London, England-based advertising agency Bartle Bogle Hegarty. Mimicking of advertisement on television programs; Images and music used in the advertisement.

  • Mills on …LYnx's razor launch. Mills, Dominic // Campaign (UK);11/3/2000, Issue 44, p31 

    Presents the views of the author on product launch of the razor from Lynx in Great Britain. Details on the pricing of the razor; Information on the advertising campaign of Bartle Bogle Hegarty for the product; Credibility of Lynx to enter in the shaving market.

  • Smooth operator sets the scene for Lynx razor launch. Reynolds, Emma // Marketing (00253650);11/9/2000, p38 

    Reports the success of the advertising campaign of the Lynx triple-blade razor by Bartle Bogle Hegarty (BBH) agency in Great Britain. Details of the advertisement; Objective of the campaign according to BBH business director Ben Fennell; Response of Fennell to criticisms on the commercial.

  • 24-Hour Party Potion.  // CREATIVITY;Oct2003, Vol. 11 Issue 9, p10 

    This article evaluates creative ability infused in the "I See Girls," advertising campaign created by Bartle Bogle Hegarty Inc. for Lynx. In a British advertising spot directed by Traktor, there is depicted a world in which all the women are scantily clad hotties, even in low-paying service jobs.

  • TURKEY OF THE WEEK.  // Campaign;4/5/2007, Issue 14, p19 

    The article presents the comments of writer Noel Bussey on the advertising campaign for Lynx from Bartle Bogle Hegarty Ltd. According to Bussey, although he has seen a number of advertisement campaigns before that are really bad and embarrasing, the line composed by Bartle Bogle Hegarty for Lynx...

  • PICK OF THE WEEK.  // Campaign;11/23/2007, Issue 47, p47 

    The article presents information on the views of Noel Bussey, a cyclist, on the new Audi R8 advertising spot from Bartle Bogle Hegarty Ltd. According to Bussey, this is a great idea which is accompanied with superb execution. The advertisement was written and art directed by Richard McGrann and...

  • PICK OF THE WEEK.  // Campaign;4/13/2007, Issue 15, p19 

    The article presents the views of Noel Bussey, reporter to the magazine "Campaign," on the advertising campaign launched by Bartle Bogle Hegarty Ltd. for the detergent manufacturer Persil. He appreciates the advertisement as he finds it new, original and enjoyable. The advertisement is art...

  • The 10 Best UK press ads.  // Campaign;12/17/2004, Issue 51, p8 

    The article presents information on the 10 best Great Britain press advertisements. Robinsons "dog"," girl on swing" advertisement in two elegant and attractive executions, colourful swirls of Robinsons fruit squash morph into the figures of a dog, and a girl on a swing. The creative really...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics