June 2006
Campaign;6/23/2006, Issue 25, p23
Trade Publication
The article offers news briefs related to the field of advertising. The latest M&C Saatchi television commercial shows a wall with a spoof official notice headed Hotspur & Argyll, which is a production company. It is believed that the company shot the spot and then slipped in a free advertisement for itself. Bartle Bogle Hegarty Ltd.'s executive Richard Pierson was asked to attend a five-day shoot for Lynx. He was pleasantly surprised to find he was to spend the entire time on a beach in Florida surrounded by 150 bikini-clad ladies. Golley Slater has hired a renowned sexpert Flic Everett to produce some research showing that men watching sports release more testosterone.


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