TITLE

'NO man is an island in terms of media thinking'

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of Daniel Salem, head of partnerships, Viacom Brand Solutions and Marie Oldham, strategy director of Media Planning Group, on the change in the nature of the relationship between clients and their media agencies. According to Salem, proactive media owners have been able to nurture better relationships with their agency counterparts and clients. Oldham believes that media owners are much better at understanding their product, and particularly the innovation that technology can bring.
ACCESSION #
21490859

 

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