TITLE

News Group makes bold move by hiring Yahoo!'s Mr Smooth

AUTHOR(S)
Darby, Ian
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on News Group's appointment of Yahoo!'s Mark Chippendale as media director. Chippendale's appointment makes eminent sense and ties in with a broader strategy at News Group's News Corp. parent to integrate revenue from newspaper sales, online and mobile phones. Before joining Yahoo! as its European vice-president of sales just nine months ago, Chippendale had cut his teeth in the supposedly old media world of Sky's sales operation, where his experience of selling interactive television advertising brought him right into the digital world.
ACCESSION #
21490857

 

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