News Group makes bold move by hiring Yahoo!'s Mr Smooth

Darby, Ian
June 2006
Campaign;6/23/2006, Issue 25, p10
Trade Publication
The article reports on News Group's appointment of Yahoo!'s Mark Chippendale as media director. Chippendale's appointment makes eminent sense and ties in with a broader strategy at News Group's News Corp. parent to integrate revenue from newspaper sales, online and mobile phones. Before joining Yahoo! as its European vice-president of sales just nine months ago, Chippendale had cut his teeth in the supposedly old media world of Sky's sales operation, where his experience of selling interactive television advertising brought him right into the digital world.


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