June 2006
Campaign;6/23/2006, Issue 25, p8
Trade Publication
The article presents views of several advertising executives on food advertising. Tess Alps, the incoming Thinkbox Inc. chairman, uses a food analogy to describe TV's potentially nourishing offering to advertisers as opposed to the spice of ambient advertising. Richard Desmond, the Northern & Shell PLC chairman, lashes out at critics of his U.S. edition of "OK!," which he says will be a success with a circulation of 500,000. He says that to really be serious in reducing the rate of weight gain, people need to consume fewer calories.


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