TITLE

Is it time to free ITV from CRR?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on issues related to ITV Corp. Advertisers continually cry out for the network to invest in the right sort of high-profile programming--and in particular to make efforts to reach affluent young men. The author sees the possibility that ITV revenues may drop below the £100 million-a-month mark for the first time in a decade. August could be as low as £87 million. He believes that the advertising industry will surely pay for this act of desertion. If the network's revenues continue to decline, its uniqueness as a provider of huge peaktime audiences will disappear.
ACCESSION #
21490853

 

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