United set to net COI binge-drinking drive

June 2006
Campaign;6/23/2006, Issue 25, p7
Trade Publication
The article reports that United London is close to being appointed to the British Government's most high-profile anti-binge-drinking campaign to date. The three-way pitch, handled by Central Office of Information, also included Mother London and Rainey Kelly Campbell Roalfe/Y&R, which created an outdoor campaign last year warning of the on-the-spot penalties for drunkenness. The Home Office and the Department of Health, which are heading the campaign, are understood to be in the final stages of negotiations with the agency.


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