TITLE

United set to net COI binge-drinking drive

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that United London is close to being appointed to the British Government's most high-profile anti-binge-drinking campaign to date. The three-way pitch, handled by Central Office of Information, also included Mother London and Rainey Kelly Campbell Roalfe/Y&R, which created an outdoor campaign last year warning of the on-the-spot penalties for drunkenness. The Home Office and the Department of Health, which are heading the campaign, are understood to be in the final stages of negotiations with the agency.
ACCESSION #
21490850

 

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