Postar announces research shake-up

June 2006
Campaign;6/23/2006, Issue 25, p6
Trade Publication
The article reports that Postar, the outdoor advertising measurement body, has announced plans to shake up the currency system used to measure the effectiveness of out-of-home media. The move comes eight months after the ten-year-old research body appointed James Whitmore as its managing director. The research body has issued a request for information from research companies in a move that could see Postar's research outsourced to an external company for the first time. Whitmore said the move was precipitated by the emergence of new outdoor formats in car-parks, trains, buses and airports, which remain outside Postar's remit.


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