Plannet Rock follows Capital ad strategy

Darby, Ian
June 2006
Campaign;6/23/2006, Issue 25, p5
Trade Publication
The article reports that GCap Media is rolling out Capital Radio PLC's "never more than two ads in a row" policy on to its sister station Planet Rock. Planet Rock, which has 461,000 listeners, is available on digital radio, Sky Digital, and Telewest. Planet Rock also announced the signing of the rock star Alice Cooper as its breakfast host from July 2006. The radio company claims that the move is a reflection of the success that the strategy has achieved for Capital Radio since it was introduced in January 2006.


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