TITLE

R/GA lands L'Oréal's global interactive advertising account

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that L'Oréal SA has awarded its global interactive advertising account to the Interpublic-owned agency R/GA. The U.S. company will be briefed to create interactive brand campaigns, Web sites, customer management programmes, mobile marketing and interactive television. In a statement, Youcef Nabi, the client international general manager for cosmetics giant L'Oréal said R/GA has proved its ability to present a 360-degree vision of the Internet experience, while respecting the highly specific image and identity of the L'Oréal brand.
ACCESSION #
21490841

 

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